Iconic French beauty brand Lancí´me has named actress Kathryn Bernardo as its first brand ambassador and the ultimate Idí´le. The trailblazing actress not only embodies Lancí´me’s values but also inspires women with her confidence, which radiates from the inside out.
“As I enter a new Kath era, I am happier knowing I can constantly redefine who I am, find peace in my own company, and accept being a work in progress. Here’s to you – because you can be your own Idí´le. Join the ride with me as the first-ever Lancí´me Philippines Ambassador,” said Kathryn.
In selecting their first ambassador for the country, Lancí´me Philippines sought an individual who would embody and amplify their ethos of empowerment, happiness, and authentic beauty.
“More than just a brand representative, this person needed to be a resilient, confident woman whose essence reflected Lancí´me’s belief in happiness as a source of beauty. She would set an example for Filipinas to dream big and speak up about their beliefs. With these considerations in mind, Lancí´me Philippines found the perfect fit in multi-hyphenated actress Kathryn Bernardo.” says Son Ha Nguyen, division general manager for L’Oréal Luxe.
Recently, Kathryn revealed a new side of her public persona – edgy, modern, and daring. As an influential actress, Kathryn actively uplifts and represents modern-day Filipinas everywhere. Her talent and hard work have earned her recognition as “Asia’s Superstar” and “Blockbuster Queen.” Throughout her journey, she’s represented morena beauty, challenging societal norms and inspiring many Filipinas to embrace their natural beauty. Kathryn’s dedication to empowering women and promoting authenticity to be your own Idí´le, makes her the perfect fit for Lancí´me.
It’s no coincidence that Lancí´me Idí´le was crafted by women, for women. Shyamala Maisondieu, Nadí¨ge Le Garlantezec, and Adriana Medina are three master perfumers from France who poured their hearts and souls into creating the classic scent. Together, these three women crafted a fragrance that’s not just a scent, but a symbol of empowerment and authenticity, one that also calls women everywhere to be their own Idí´les, dream big, and make their voices heard.
“Kathryn Bernardo perfectly embodies the essence of Lancí´me, empowering women to be their own Idí´les. Her dedication to promoting authenticity and uplifting Filipinas makes her the perfect fit for our brand,” says Yannick Raynaud, L’Oréal Philippines Country Managing Director. “As Lancí´me Philippines’ very first ambassador, Kathryn inspires us all to dream big and take charge. We are thrilled to have her as the face of Idí´le, and we can’t wait to see how she continues to inspire Filipinas everywhere.”
