GMA News and Public Affairs’ coverage of President Ferdinand “Bongbong” Marcos, Jr.’s inauguration emerged as the most watched by both viewers and netizens.
Based on Nielsen Philippines’ overnight TAM data for June 30, “Ang Inagurasyon: The GMA News and Public Affairs Special Coverage,” which aired on both GMA and GTV, posted a combined people net reach of 18.7 percent (more than 15.2 million viewers nationwide) ahead of with TV5’s 6.1 percent and A2Z/Kapamilya Channel’s 4.2 percent.
“Ang Inagurasyon: The GMA News and Public Affairs Special Coverage” also ruled in National Urban TV Audience Measurement (NUTAM) with a combined people net reach of 21.3 percent.
Online, GMA News’ livestream of the inauguration was ahead of competition, earning 1 million views on its Facebook page and 1.5 million views on GMA News’ YouTube channel.
For inauguration day, GMA News accounts were the most viewed Philippine news pages, with 10.7 million video views on Facebook and 4.8 million video views on YouTube, according to data from Tubular Labs. ABS-CBN News had 6.2 million views on Facebook and 1.9 million views on YouTube.
“Ang Inagurasyon: The GMA News and Public Affairs Special Coverage” was anchored by Pia Arcangel and Atom Araullo.
Radio listeners were also able to get the latest updates with GMA Network’s flagship AM radio station Super Radyo DZBB 594khz and its Super Radyo stations nationwide delivering the biggest news related to the President’s inauguration beginning at 5:30 am.
Meanwhile, the Network’s regional arm, GMA Regional TV (RTV), kept Kapuso in the regions well-informed and updated via “Ang Inagurasyon: The GMA Regional TV Special Coverage.”
GMA RTV aired the special coverage on its award-winning local newscasts. The inauguration was also seen via livestream on GMA Regional TV’s website www.gmaregionaltv.com and social media accounts.
GMA Regional TV’s reporters gave viewers news related to the inauguration, including the live viewing of the inauguration ceremonies in Marcos’ home province — Ilocos Norte.
Kapuso abroad were also kept updated of the latest in the inauguration event with “Ang Inagurasyon: The GMA News and Public Affairs Special Coverage” simulcast live on international channels GMA Pinoy TV and GMA News TV, with updates on GMA Pinoy TV’s social media pages.
