Globe welcomes Kumu, the largest Pinoy social entertainment app, as its new partner joining the Hapag Movement.
The alliance marks the Hapag Movement’s first official digital platform collaboration, providing an additional channel for its Unite vs hunger campaign to raise awareness about food insecurity, and make it easier for people to send support to those in need.
“Our vision behind the Hapag Movement is to bring nation-builders together to achieve sustainable and inclusive development, leveraging technology to democratize their ability to help. With Kumu signing up as our first-ever digital and social platform partner, we can scale the reach of the campaign, uniting more Filipinos across the world to stand behind this worthy cause,” said Yoly Crisanto, Globe Group Chief Sustainability and Corporate Communications Officer.
Proudly Filipino-made, Kumu has become the largest Pinoy social entertainment app since it launched in 2018. The current estimate for Kumu is more than 15 million app downloads globally and around 60 million livestreams watched per month.
The partnership between Globe and Kumu was formalized after the successful run of GMusicFest on Kumu in September this year as part of Globe’s GDay celebration. It mobilized Kumu users to donate Kumu diamonds during the GMusicFest stream to support the Hapag Movement’s cause.
The Hapag Movement helps address the problem of involuntary hunger and joblessness affecting millions of low-income Filipinos by connecting multi-sectoral partners and mobilizing local and international donations from multiple sources.
“The Hapag Movement is lifting barriers for people who want to help our beneficiary communities in need. In the same way, we are lifting the barriers for families experiencing hunger to make a viable living through the livelihood training we provide,” Crisanto said.
