Beautéderm chairwoman Rhea Tan introduced Jeraldine Blackman as the new endorser and unveiled a collaboration with Binibining Pilipinas during a product launch event last Wednesday, May 22 at the Beautéderm Headquarters in Angeles City, Pampanga.
Rhea Tan, who founded Beautéderm in 2009, expressed that this partnership aims to expand the brand’s global reach, leveraging Jeraldine’s international appeal.
“We’re both Ilocanas. We share the same love for family, and we both honor our roots. Jeraldine is an inspiration especially to women. She’s authentic that’s why people love her,” Tan stated.
Jeraldine marks Beautéderm’s 15th anniversary. She’s the perfect influencer to do it. But it’s just the beginning. We will announce more surprises soon as part of this big milestone. We thank our consumers for their loyalty and support,” the skincare executive added.
Jeraldine Blackman expressed her admiration for Rhea Tan, saying, “I really admire Ate Rhea as an entrepreneur. Look at her. She’s so successful yet so humble. I know her brand is a well-loved brand here in the Philippines, and I am so excited to make content endorsing the three new products.”
Reflecting on their shared background, Jeraldine remarked, “Ate Rhea contacted me and she said she’s been following me for a long time already. I was very surprised. I had no idea that a well-known businesswoman knows me. We kinda like speak the same language. We’re both Ilocanas.”
Married to Australian nurse Josh Blackman, Jeraldine has gained significant attention with millions of views on TikTok and Instagram. She plans to use her social media platforms to promote Beautéderm.
Beautéderm introduced three new products: Cristaux Retinol Serum, Cristaux Zerum Hydra-Beauty, and Cristaux Vitamin C Serum, all available on Shopee, TikTok, Lazada, and Beautéderm stores nationwide.
Additionally, the brand announced a new partnership with the Binibining Pilipinas organization.
