GCash, the country’s number 1 mobile wallet, is driving financial inclusion for all Filipinos through its progressive work culture. And this is championed by its dynamic women leaders – all making a difference in their respective fields of interest!
Through its flagship employee engagement program, G Nation For The Nation, GCash has created an environment of excellence and collaboration that is also providing equal opportunities for growth. The program is part of the company’s continued efforts that enable a diverse workforce to thrive.
In 2021, the UN International Telecommunication Union (ITU) reported that only 28.8% of the global tech workforce was female. ITU also reported that only about 20% of leadership positions were held by women. In contrast, women comprise almost half of GCash employees, and over half of its leadership team are women.
As GCash continues to break stereotypes and boundaries in the local fintech landscape, it is also helping uplift women in business.
In the last two years, more Filipino women turned to GCash for a safe and convenient digital payment platform to support their budding businesses. Many went out of their comfort zones to explore online business opportunities, take on freelance projects, and turn hobbies into income-generating activities to meet household needs.
“The pandemic was a catalyst for more women-led businesses to emerge, powered by GCash. Aside from providing a safe and contactless way to accept payments for their goods, a GCash account allows Filipino women to save money with better-than-industry rates, tap into a credit line for their business and for emergencies, have their family members insured, and even invest earnings in funds for the family’s future,” said GCash Chief Technology & Operations Officer Pebbles Sy.
For her part, Chibong Cantor, Head, Regional Sales Team of GCash shares that “Innovation emerged in response to Covid-19. With the enormous job losses, we’ve seen how women embraced their inner strength and used technology to thrive. More women empowerment programs are available now from the government and different NGOs offering entrepreneurial skills training, access to finance, access to technology and marketplaces.”
As customers now prefer contactless transactions, a secure digital payment channel is important in boosting the profitability of Filipino women’s businesses. At GCash, employees work together to set the bar higher for providing digital financial services by prioritizing customer safety and providing relevant innovations.
“Trust is everything in e-wallets because people will always patronize businesses with digital payment options that assure the security of their funds. For customers to continuously support any business, it is essential to build trust with the customer by ensuring financial transactions are properly authorized,” said Peach Orbe, Financial Innovations Head of Gcash.
Listening is Key for Innovation
Part of the innovation-centered culture of GCash is recognizing that everyone has a great idea to share. Through the G Nation program, the company provides avenues that encourage team members to impart insights useful in enhancing Gcash products and services relevant to the growing needs of customers.
Joanne Avendano of Customer Experience Management adds that the free flow of insights between team members and customers is crucial to creating innovative products that customers can maximize, adding that “financial inclusion is about enabling our customers a seamless journey from onboarding to using the different financial products GCash offers.
We serve to delight our customers, and their voice is so important to us and is our primary source of product and service innovations.”
“Given the challenges we have in dealing with the pandemic and the aspirations we have for growing GCash further, my team and I encourage each other to connect with each other as much as we can to clarify our priorities, update each other on milestones, and celebrate accomplishments no matter how small,” said Fe Mir, GCash Head of Growth Marketing.
With a thriving customer base and an ever-expanding suite of services for Filipinos, GCash is proof that an inclusive culture truly drives growth and inspires excellence. Be part of G Nation, For the Nation today! To learn more, visit https://bit.ly/JoinGNation.
