Watsons Philippines gathered the brilliant names in the health, wellness, and beauty industry for its most anticipated annual event—the Watsons Health, Wellness and Beauty (HWB) Awards 2025.
The evening radiated purpose, innovation, and collaboration—honoring milestones past while embracing an exciting future. More than just a glamorous evening, the HWB Awards served as a meaningful celebration of the shared journey that defined Watsons’ strong performance in 2024.
A significant event highlight was the Business Cascade session, where Watsons’ trading directors presented bold, forward-looking strategies for 2025. Beauty Business and Commercial Services Director Kim C. Reyes, Finance, Property Development, and Health Business Unit Director Joweeh B. Liao, and O+O Business Head and CRM Director Lovenna B. Cadano shared strategies focused on customer-centricity, growth, and partner collaboration, underscoring Watsons’ vision to elevate the customer journey on all fronts.
The A.S. Watson International Project Director, Jacqueline Cheung, unveiled Watsons’ latest retail media innovation: OptimO. This powerful tool is set to boost brand visibility across Watsons’ platforms, making it easier for partners to connect with shoppers and drive top-of-mind awareness.
Chief Business Transformation Officer, Mandy Ng, and Director of Customer Intelligence and Loyalty, Elaine Wong, then shared Watsons’ data-driven approach to growth.
In his closing remarks, Watsons Philippines Chief Operating Officer Jefferson L. Go emphasized that the HWB Ball marked not just a celebration of past successes but a bold vision for the future. Our mission is to unlock ‘OMG’ moments: a seamless O+O ecosystem, a personalized Membership experience, and being the Go-To Place for our customers. We aim to create meaningful experiences that truly resonate, defining the Watsons experience, ”he said.
