The power of a single voice cannot be underestimated. Changes in culture and society have to start somewhere and once a person gathers the courage to speak up, others who share the same sentiments will follow.
To celebrate the waves of change that a voice can create, Absolut Vodka has launched a new limited-edition bottle design named Absolut Voices. The bottle is made from 80% recycled glass, sports a dark blue color and engraved with bold and beautiful soundwave designs. This is meant to evoke the vibrations of a person’s voice and suggest energetic feelings of connection and togetherness. Each bottle also includes a mouth medallion that comes in four metallic colors, signifying the uniqueness of each person’s voice.
Along with the premium limited-edition bottle, Absolut partnered with six outspoken Filipinos, known as the Wavemakers. Each of these Wavemakers represent three core messages that Absolut has heard and wants to amplify–Celebrate, Love, and Equality.
Digital content creators and friends Cha Ocampo and Katt Valdez together represent Celebrate, which aims to inspire everyone to celebrate their friends and peers in their many victories.
“What I love about my friendship with Kat is that there isn’t a feeling of competition, we both grow into becoming the best version of ourselves because there’s encouragement from both ends,” said Ocampo.
“I’ve always been this type of person who loves to celebrate the little and big wins of my friends. Being in the same industry, we show our support by helping and encouraging each other to do our best,” said Valdez.
Meanwhile, fashion and lifestyle blogger Kas Perez and digital creator Joseph Tabor represent Love, which seeks to push for the acceptance of love–to anyone and everyone.
“We can choose to handle whatever battle we have in life alone, but regardless of that, there are people who would always be willing to stay by our side. We just have to let them in,” said Perez.
“I want the world to know that celebrating life is better with the people that love you. Especially in these trying times, reconnecting with your family and friends is a thing to be grateful and celebrate for,” said Tabor.
And lastly, drag artists Marina Summers and Prince Marell wave the banner of LGBTQ+ equality as up-and-coming figures of their scene.
“It is really important especially for queer people to take up space in the society or in every field that they choose to be in. Finding your inner power to show the world how one should be respected, treated, viewed and received will lead the way to celebrating love and equality,” said Summers.
“Campaigns that include representation and awareness are what we need to show that everyone in this world is created equal, and life is worth celebrating if we continue to grow with love and acceptance,” said Marell.
“Absolut has always celebrated the diversity of opinions and points of view, and we are continually inspired by the idea that the world becomes a better place when we come together despite differences, share good times with each other, and empower one another.
That spirit is what Absolut Voices is all about,” said Frances Favila, Absolut Vodka brand manager.
The Absolut Voices limited-edition bottle is exclusively available at all S&R branches for only P779.00, while stocks last.
