Uratex, celebrated its 17th consecutive Trusted Brand award from Reader’s Digest with a full-day showcase at its flagship facility in Plaridel, Bulacan, and a culminating celebration “Tried, Tested, Trusted” at the RONAC Living Gallery in Mandaluyong.
“Being recognized as a Trusted Brand for 17 years is a meaningful affirmation for us,” said Peachy Medina, managing director of Uratex.
“Trust is something that’s earned, and we believe it’s built through how we serve people — whether it’s through the products we make, the service we give, or the promises we keep.”
Now in its 57th year, Uratex continues to be a household name known for innovation, comfort, and durability.
The “Tried, Tested, Trusted” event draws attention to the brand’s core values and its long-standing promise of reliability to Filipino families and institutions.
The day began with a walkthrough of Uratex’s largest and most technologically equipped facility in Plaridel. Operational since 2000 and spanning over 450,000 square meters, the site plays a major role in the company’s nationwide production and distribution.
Throughout the walkthrough, Uratex representatives emphasized how the integration of lean manufacturing, automation, and real-time monitoring tools helps the company uphold both volume and quality benchmarks.
The facility employs over 500 workers, the majority of whom are part of plant operations. The rest support administration, engineering, warehousing, and quality assurance. Production is run in multiple shifts to meet national demand and support distribution across Luzon, Visayas, and Mindanao.
Uratex also confirmed ongoing expansion plans, including the development of its very own distribution center, aimed at increasing capacity and improving delivery service in key areas. Further details are expected to be shared in the coming year.
The Reader’s Digest outlined the qualifications for the awards before the formal awarding of Uratex’s 17th Most Trusted Brand Award for the mattress category. Cheng accepted the award on behalf of the company and delivered a heartfelt message.
“For over five decades, we have worked hard to serve Filipino families with quality and care. Receiving this award again is truly meaningful. It’s a reminder that our work makes a difference and that we must always stay worthy of the trust given to us,” she said.
