Children’s toy brands Joan Miro is finally launching in LazMall and other leading e-commerce platforms in the Philippines this September. Widely recognized across Europe as the originator of the A.P.T. (Art-Play-Think) theory, the brand believes that ‘’Every child is an artist’’ and that the best way for children to learn and express themselves is through art.
“Our mission is to provide materials that ignite imagination and a sense of wonder in all children so they can discover themselves, their passions, and their purpose. Our brands encourage the development of each child’s essential skills. With our range of products we hope to encourage: free play, creativity, imagination, learning, and discovery,” says Patrick Santos, Chairman of BebeBata Corp., the distributor of the brand in the Philippines
The Joan Miró brand name comes from Joan Miró the Spanish surrealist from the 19th century, whose free-spirited, innocent child-like approach to art and life has inspired the creation of the Joan Miro brand. Across many forms of media from his paintings, prints, sculptures, and murals, Miro the artist used bright colors and playful shapes–the creative foundation of the products produced by the brand.
Today, Joan Miro’s silky crayons, washable markers, puzzles, and stickers are used to encourage creativity, imagination, physical activity, problem-solving, and interaction with the environment as children move from infancy to toddlerhood.
“Embracing your child for who they are is one of the greatest gifts we can give. We celebrate diversity and all children’s individuality. At Joan Miro Philippines, we believe that each child has their unique gifts, talents, and qualities and that all children are creative in their own little way,’’ says Margieli Santos, CEO of BebeBata Corporation.
Joan Miro has three line-ups. The Art product line-up features artist boxes, drawing books, origami sets, stickers, and card sets as well as washable paints and markers. The Play and Think lines are comprised of sand kits, modeling doughs, and simple card games. Available in the Philippine market as well is the Alpabetong Filipino Ring Flash Card Set that hopes to introduce children to Filipino vocabulary, food, culture, geography, and animals.
