Global apparel retailer Uniqlo and the Musée du Louvre announce the “Uniqlo x Louvre by M/M (Paris)” UT collection, the latest in its collaborative line developed by Uniqlo with the Musée du Louvre. The new T-shirts feature artworks from the museum reinterpreted into inspired designs by the Paris-based art and design unit M/M (Paris).
From some of the earliest documents in human history to the signatures of famous painters, M/M (Paris) have photographed details of writings appearing throughout the 33,000 artworks on display in the Louvre. Assembling these images into their unique typography, M/M (Paris) then used it to spell the name of the Louvre through the collection, to describes the museum’s incredible diversity and the multitude of stories it encompasses.
The collection also features M/M (Paris)’s most simple pixel-based character, The Agent, depicted sitting atop the Museum’s famed Pyramid dressed in a reversed image of Mona Lisa, as a reflection of the painting from a viewer’s perspective.
Known for their music covers and campaign visuals for well-known brands, M/M (Paris) have created designs that cleverly updates artworks from the Louvre through their collage and typography. Their designs are both buzzing with creativity and full of affection for the original masterpieces.
M/M (Paris) commented:“We’re very excited by this collection that gives visitors to the museum the opportunity to think beyond the obvious representation of the past, and proposes a blend of art, design and fashion in a way that transcends space, time and culture.”
Laurence des Cars, Director of the Louvre Museum, said: “With The Writings of the Louvre, the artistic duo M/M (Paris) has truly immersed itself in the richness of our collections to arouse new encounters between the artwork and the public. I am happy that the Louvre remains a living place, a source of inspiration for today’s creators.”
Collection is now available at all Uniqlo stores nationwide and online on UNIQLO.com
