Global apparel retailer UNIQLO announces the release of five new T-shirts for the ongoing Peace For All charity project. The latest collection features new graphics designed especially for this project by collaborators including tennis legend Roger Federer, as well as artwork from Miffy creator, the late Dick Bruna.
“For over 25 years, I considered myself very fortunate to explore the world while competing in a sport I love. Tennis and peace both start with “Love” and I hope this simple design also can remind everyone how important it is to respect each other,” Federer shared.
“Dick Bruna has always cherished and supported the idea that the more the slogan ‘World Peace is Possible’ takes hold worldwide and the more people are convinced of that possibility, the more realistic the goal of achieving world peace will become. Here, we empathize with the Peace For All project, which involves taking action fueled by a desire for peace, and we, together with Miffy, sincerely hope all people on this earth will be able to enjoy peaceful living,” the Bruna estate said.
Since the launch of the project in June 2022, a total of more than 1 million Peace For All T-shirts have been sold worldwide. 100% of profits from the sale of these T-shirts are donated to international aid organizations that assist people impacted by poverty, discrimination, violence, and conflict around the world, including UNHCR (the UN refugee agency), Save the Children, and Plan International. So far, over JPY 300 million has been donated as part of the project.
Activities supported by the donations of the charity project include the self-reliance projects for Rohingya women refugees in Bangladesh, educational support for displaced Syrian children and vulnerable Lebanese children in North Lebanon, and a campaign to eliminate child early and forced marriage in Vietnam.
The Peace For All charity project was founded on the concept that a T-shirt can help make the world a better place. In addition to the donations generated by the project, UNIQLO believes that T-shirts have the power to express the ideas of the wearer, as well as elicit empathy and spread messages broadly. The new designs will be available for purchase worldwide from Friday, April 21st.
