Global apparel retailer UNIQLO today announces the launch of Join: The Power Of Clothing, a global campaign to support activities for a better world.
The aim of the Join: The Power Of Clothing campaign is to encourage UNIQLO customers to be a part of the environmental sustainability activities that has conducted up to now. The two main initiatives, conducted at Uniqlo stores and the uniqlo.com online store, are Buy and JOIN and Learn and JOIN. The program aims to raise awareness of global problems such as ocean pollution among customers, and to inspire action that makes the world a better place.
In addition, UNIQLO will sell products made with 100% recycled fibers (plush toys, pocketable bags, T-shirts), featuring designs with Doraemon Sustainability Mode, the UNIQLO Global Sustainability Ambassador.
During the campaign, when customers purchase UNIQLO products made with recycled materials, or Blue Cycle Jeans, they will be contributing to a better world in more ways than one. UNIQLO parent company, Fast Retailing, will donate up to US$1million (approximately 130 million yen) to the Nippon Foundation to support activities that reduce ocean waste, by donating the profits of sales of these campaign items.
