The COVID-19 vaccination program is underway. And while the number of shots administered continue to rise every day, there are still those who remain vaccine-hesitant, due either to personal reasons or to incorrect information being spread through different avenues.
To help combat this, the country’s top businesses have come together to launch the Ingat Angat Bakuna Lahat campaign, which aims to encourage more Filipinos to get vaccinated.
The campaign would employ an “agile media strategy” tapping traditional and new media channels for various targeted output meant to respond to a wide range of the population.
Social media posts, videos, posters and other materials are available for free to all businesses who want to help educate their employees about the benefits of vaccination.
The multimedia campaign will focus on reducing vaccine hesitancy, stimulating vaccine demand and ensuring completion of doses, among others, McDonalds Philippines managing director and Ingat Angat co-lead Margot Torres said.
“In October 2020, we gathered the country’s top brands for Ingat Angat Tayong Lahat, a campaign which empowered Filipinos to help jumpstart the economy by supporting their favorite businesses while practicing health and safety guidelines. With Ingat Angat Bakuna Lahat, we want to encourage vaccine willingness and support mass vaccinations, which are crucial for a safe economic recovery and return to normalcy,” Torres shared.
The campaign includes offering perks such as restaurant discounts to those who already got vaccinated, Torres said. Over 130 restaurants will give discounts starting June 1 to those who can show their vaccination cards. Once the vaccination program opens to the general public, the A Bakuna Sikat Instagram page will feature personalities who already got inoculated to inspire others to do the same, she said.
Companies who are lending their support to the campaign include BDO, Cebu Pacific, Food Panda, Globe Telecom, Goldilocks, ICTSI, Jollibee Foods Corporation, McDonald’s Philippines, Megaworld, Philippine Seven (7-11) Corporation, Smart Communications, SM Supermalls, Unilab, Zuellig Pharma, and Restaurant Owners of the Philippines (RestoPH).
The Ingat Angat Bakuna Lahat media partners include Facebook, GMA Network, Kapamilya Channel, Kapisanan ng mga Brodkaster ng Pilipinas (KBP), Outdoor Advertising Association of the Philippines, ShareIt, T.A.P.E., TV5, and Viber.
Agency partners include Cobena, EON, HIT Productions, Mindshare, Omnicom Media Group, Pabrika, PSRC, Slingshot, and Wunderman Thompson.
The advocacy also aims to administer 150,000 vaccinations in about a month’s time by collaborating with the national government.
Under the partnership, five private hospital partners will set up a total of 25 vaccination sites and will provide additional manpower in their respective LGUs to speed up vaccination efforts in communities. These healthcare partners are Ayala Healthcare Holdings, Inc. (AC Health), Metro Pacific Hospital Holdings, Inc., Mount Grace Hospitals, Inc., St Luke’s Medical Center, and The Medical City.
Mall operators Megaworld and SM Supermalls have allotted 11 and 37 of its malls nationwide respectively as vaccination sites.
