It is a very special year for Oreo, the world’s best-selling cookie, as it celebrates its 110th birthday with exciting activities.
Criselle Villafuerte, senior brand manager for biscuits of Mondelez Philippines, told Malaya Business Insight there will be events for Filipino consumers such as the launch of the new #OREOSaveDads campaign to remind everyone to have playful moments with kids even when telecommuting.
Cookie lovers can also look forward to interesting new seasonal flavors.
“We always come out with new flavors that can be enjoyed by the consumers,” Villafuerte said, adding that the cookie brand will have the Red Velvet again but in the second half, “new-to-the-world flavors” will be introduced.
Part of Oreo’s celebration in the country is to make the cookie available to where the consumers are. “That is why we have this affordable P7.60 Oreo that is being sold in sari-sari stores,” Villafuerte related. A budget-friendly pack can also be found in supermarket shelves.
While the brand debuted a new limited-edition Chocolate Confetti Cake flavor in the US, “we will have our own special birthday cake flavor but is similar to the birthday cake-flavored one,” Villafuerte mentioned.
Oreo encountered many challenges over the years, yet it has been successful and has remained a leading cookie of choice.
“The interesting thing about this cookie is that it is a very playful cookie. Where can they find a biscuit that has an interesting way to eat it — the ‘Twist, Lick, and Dunk’ ritual wherein they can enjoy the special bonding moment with their family?” said Villafuerte.
This is one of the cookie brand’s secrets as to why it lasted this long.
The brand also releases special varieties to keep the product fresh, Villafuerte said, noting that consumers do look for something new and different while they also have their favorite flavors.
“This is the reason why the popular snack continues to evolve the products it gives to patrons, catering to their different needs and interests through product formats,” she added.
The brand continues to stay relevant to the lives of consumers by ensuring it fosters playful moments. “If you are looking for a fun, sweet treat, people would really go for Oreo,” Villafuerte said.
She added that one thing consumers look for in a snack is taste. “It is important for us that we offer them a product like this,” she said.
Snacks which used to be just “pantawid gutom” now have meant more to consumers as these offer physical and mental well-being.
“We try to address that in the different products that we have in our portfolio,” Villafuerte said, noting that more Filipinos have come to love snacking because they like to munch and enjoy snacking occasions.
