“To be a fan is to be a member of a community. A family,” this description, shared by Shem, 32, might be the perfect encapsulation of what fan culture means. For Shem, the Harry Potter fandom is something that she will always keep close to her heart. Shem, now with a daughter, is one of those kids who grew up reading about the adventures of a boy attending a magical school, and it’s something she feels remains close to her heart.
Felma, 27, is a poster child of the definition of a modern fan. “I’ve attended several concerts, bought albums, collected photocards, and the like. I think it’s just part of the culture of being a Kpop fan. There is no shortage of materials for consumption and it’s so easy to connect with others with the same interest, so the community is really alive.”
The situation is the same for Joshua, 29, who recently reconnected with his love of collecting toys. As a child, he grew up watching the anime TV series Gundam, but it was only two years ago when he suddenly found the interest to start assembling and collecting figures when his girlfriend gave him a random box to experiment with.
These three fans, in particular, share another similarity beyond just being a part of fandom culture: they all love Oreo Ice Cream.
Known as the brand of iconic cookies, Oreo has now set the gold standard for cookies and cream flavor in the world of iced sweets. “I have a sweet tooth talaga. I love Oreo kasi super fun yung the way you eat it. I’m a big fan of ice cream kahit noong bata pa ako so I remember, when Oreo Ice Cream was first introduced, talagang hinanap ko talaga so I can try,” shares Felma.
“When I was younger, I wasn’t really allowed to eat too many sweet.” Joshua pitches in. “So when I got older and had my own money, I made sure to indulge. Oreo Ice Cream is my favorite because it’s creamy and I love the crunch of the little cookies.”
“I’m a mom now and I can say Oreo Ice Cream is one of the favorites of my daughter. She’s a big fan, so much that we made it as a sort of reward for her every time she does well at school,” Shem adds.
Just like the fandom culture, Oreo has mastered the art of creating a loyal following for its flavors thanks to the masterful way it plays with the concepts of “new” and “nostalgic.” Iconic for its cookies as it already is, the brand has sustained being a favorite of many by creating other ways to enjoy it.
