Sunday, April 20, 2025

The most joyful year-end shopping celebrations

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Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, closes the year with its annual 12.12 Big Christmas Sale, which is set to bring a smile to users as they shop from the widest variety of products to reward themselves and their loved ones during

the happiest time of the year.
Through the big Christmas sale, shoppers can also spread the holiday cheer to their favorite local businesses, with two times more items sold by local businesses this year.

Users can look forward to a delightful celebration throughout the festive season. In the past year, the e-commerce platform has brought fun to users with exciting giveaways and exclusive content, recording over 13 billion engagements and views across its social media channels.

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This 12.12, users can expect even more entertainment and engagement with a brand-new commercial featuring international superstar Jackie Chan and performances by popular K-Pop group Tomorrow X Together. To get into the Pinoy family spirit of the holidays, the e-commerce platform also welcomes first-ever celebrity father-and-daughter brand ambassadors, Dingdong and Zia Dantes.

“This year, we would like to show our appreciation to all our users for letting us be part of their daily lives. Many more users are now using digital services, and local businesses are increasingly embracing the shift online,” Martin Yu, director at Shopee Philippines.

“We are glad to have been able to adapt to their evolving needs this past year and we will continue to help more people benefit from the digital economy as we head into a new year,” Yu added.

As shoppers hunt for the best gifts, the e-commerce platform is thrilled to bring users the most exciting deals this 12.12.

Shoppers can enjoy the best deals such as free shipping with no minimum spend, P1 deals, and 10 percent off daily.

They can also get discounts up to 90 percent off on the biggest Shopee Mall brands.
Users can also expect non-stop entertainment from today until the big finale on December 12.

Filipinos can tune in to GMA 7 and Shopee Live on December 12, 10:30 p.m., to catch Tomorrow X Together, Korea’s hottest rising boy group. Celebrities such as Michael V, Ysabel Ortega, Kate Valdez, Rayver Cruz, Julie Ann Jose, and Andrea Torres will also join host Willie Revillame for a fun and star-studded evening.

Fans can catch Dingdong and Zia’s festive new TV commercial, which features the beloved Pinoy Christmas tradition bunutan ng pera, on local TV networks and on e-commerce platform’s official Facebook and YouTube accounts. Users can also check out Shopee’s YouTube and Tiktok accounts for heartwarming videos featuring Dingdong and Zia, where they recreate social media challenges, go shopping on Shopee, and more.

Users can win voucher giveaways by joining Dingdong- and Zia-themed games and contests on the e-commerce platform’s official social media accounts. Until Dec. 12, users can win a total of P12 million in prizes from their favorite local celebrities, including Dingdong and Zia, by playing Shopee Celebrity Pamasko on the app. Users simply must tap on the angpao to win a prize from the celebrity of the day.

Local businesses represent a significant part of local culture and as the need for digitalization increases, the e-commerce platform is committed to supporting these sellers and helping them thrive.

The e-commerce platform launches ‘Shopee Celebrates Local,’ a special contest to share and promote beloved local sellers. Users can read their stories on the #TatakPinoy page and on its social media channels, and vote for their favorites. Winning sellers stand to win prizes they can use for their businesses, while users stand to win Shopee vouchers.

Through the Tatak Pinoy page, users can also enjoy exclusive deals when supporting these sellers.

Through 12.12, the e-commerce platform will continue to uplift local communities through its platform. In the spirit of Christmas, it launches the Front liner Holiday Package to show gratitude for local heroes. Starting December 10, front liners can avail of this package, which includes vouchers they can use for their holiday celebrations.

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