Understanding the value of money is one of the core principles of being an adult. This does not mean that children can, on their own, learn about financial literacy at an early age. By teaching kids how to save and spend their money properly, good financial habits can be ingrained early on which would be a big help when they mature and step into the real world.
Leading life insurer Pru Life UK and Prudence Foundation, the community investment arm of Prudential Plc, have launched their newest financial literacy initiative, Cha-Ching Money Adventures game. Parents can bring their kids aged 7 to 12 to try out the newly launched web-based learning game at the atrium of Alabang Town Center, to experience fun learning about key money management concepts.
Kids get a chance to try the Cha-Ching Money Adventures game with the installed mobile devices in the playzone and are guided by booth facilitators for a better playing experience.
This activity helps improve their money decision-making skills with the fundamental concepts of Earn, Save, Spend and Donate within a compelling narrative adventure. Along with the Cha-Ching band characters, they are able to better engage with the money activities in the booth.
Aside from the new financial literacy game, Pru Life UK and Prudence Foundation also launched SAFE STEPS Kids which offers lessons on first aid, disaster and road safety, and mental health using Cartoon Network characters such as thePowerpuff Girls, We Bare Bears and Craig of the Cree.
“The Cha-Ching Money Adventures Game and SAFE STEPS Kids Stress Busters bring enjoyment and encourage participation. We aim to educate and protect as many Filipinos as we can and help them get the most out of life. Raising a generation of financially literate and health-conscious kids will help us achieve this goal in the long run,” said Pru Life UK President and Chief Executive Officer Eng Teng Wong.
“Given the unprecedented changes brought by the global pandemic in the rise of e-learning as well as the challenges and stress faced by many families across the world, we hope to make a positive contribution to the lives of children and their families with the launch of Cha-Ching Money Adventures and SAFE STEPS Kids Stress Busters,” said Nicole Ngeow, director of Prudence Foundation.
The Cha-Ching Money Adventures online game will be available on the official Cha-Ching website, www.cha-ching.com, and SAFE STEPS Kids Stress Busters mental health video can be viewed on the SAFE STEPS Kids website at www.safestepskids.com.
