Coming from a banner year of achievements led by its pursuit of financial inclusion for all, GCash, the Philippines’ #1 finance app and largest cashless ecosystem, now enters its new era together with its newest endorser Heart Evangelista-Escudero.
Neil Trinidad, chief marketing officer of GCash, explains: “This new era is an invitation to a brighter future for all Filipinos. We are giving them the confidence and trust that they can shop whatever their heart desires, save and fund their dreams for the future, and manage their finances independently and without worry — all through GCash. We’re very excited to have Heart Evangelista lead the way and inspire all Filipinos in their financial progress era.”
The launch event unfolded with a live filming for an upcoming GCash Spotlight episode, set to be published on GCash’s YouTube account this month. The event, hosted by Boy Abunda, delved into how GCash has greatly impacted Heart’s everyday work and life.
The first segment was a casual catch up with Heart as she shared how GCash has been her partner in her new era of financial progress. Heart shares, “My financial journey has really been transformative. Whether it’s managing my everyday expenses or seeking out the best deals, GCash has played a really big role in that. For me, GCash is the best way to pay, because of the ease and convenience it offers for every kind of situation.”
It then transitioned into a fun game of “Save, Splurge, or Invest”. Heart shared some of her strategies for saving that allow her to still indulge in personal wants. “GCash fits into your life and makes so many things easy. Pwede mo i-Gcash ang kahit ano — money, bills payment, mag-set up ng savings, insurance kahit investing in stocks — and the more you explore your GCash app, the more you learn to love it,” Heart shared.
The event also saw the launch of GStocks. It lets users grow their money by investing in stocks with just 3 simple steps. And when it comes to securing her travels, Heart looks to GInsure Travel Insurance, at an affordable price powered by Standard Insurance and Malayan.
As emphasized by Trinidad, “GCash is deeply committed to bringing every Filipino closer towards their goal of financial progress. We’re excited to share even more innovative solutions this year to help achieve that.”
