SM Foundation, Inc., the social good arm of the SM Group, has been honored with eight accolades at the 20th Philippine Quill Awards, showcasing the organization’s excellence in communication and commitment to social development.
It received the Excellence Award for Marketing, Advertising, and Brand Communication for its Revitalizing the SM Foundation Brand: Embracing the Joy of Social Good, Inclusivity, and Engagement campaign.
Meanwhile, the SM Foundation: Spreading Social Good to Inspire and Strengthen a Nation campaign received the Excellence Award for both Community Relations and Corporate Social Responsibility categories.
The foundation also received an Excellence Award in Social media with its: #SpreadingSocialGood Stories Online campaign.
The foundation also received multiple merit awards in different categories. These campaigns include the SM Foundation Primer: Sharing Stories and Rallying Partners for Social Good and the We Care: The SM Foundation Newsletter Made Even Better for the Publications category; and the SM Foundation Social Good Feature Videos: Sharing Stories of Transformation, Resilience, and Hope for the Audio/Visual category.
The Foundation has also emerged as the Company of the Year-2nd Runner Up, having championed exemplary communication practices in promoting social good.
“We are deeply honored to receive these awards, which is a testament to the unwavering dedication and passion of the entire SM Foundation team. This recognition reinforces our commitment to making a positive impact on communities and driving change through effective development communication,” SM Foundation’s Executive Director Debbie Sy said.
“We firmly believe that integrating corporate social responsibility with development communication ensures that our message of spreading social good is not only heard but amplified. This approach empowers us to inspire other stakeholders to champion positive change in their own communities,” she added.
