Wednesday, September 24, 2025

SM Beauty celebrates a month of beauty

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SM Beauty has always been the go-to destination for every beauty lover, and this September, it takes beauty experiences to the next level! From exclusive deals to interactive activations, SM Beauty is the one-stop shop where beauty meets excitement. This month, three powerhouse local brands, namely Ever Bilena, Careline, and Spotlight, take center stage with unique concepts designed to delight beauty enthusiasts nationwide.

Indulge your senses at the Ever Bilena Beauty Bakery, where beauty looks as tempting as a box of treats. Shoppers can enjoy irresistible bundles such as The Sweet Deal – 3 items for only P499, Mid-Tier Indulgence – 4 items for just P599, or The Ultimate Confectionery – 8 items for only P999. And here’s the cherry on top: every purchase that includes an EB Plus Tinted Lip Oil comes with a complimentary Pond Naravit poster, a must-have collectible for fans. The Beauty Bakery experience will be open until September 30 at SM Manila, SM Calamba, and SM Cebu Department Stores.

With beauty experiences getting more creative than ever, there’s one activation that’s sure to catch the eye of Gen Z shoppers. Careline is turning up the fun with its Beauty Tank: Fill to the Max activation, designed especially for young beauty lovers. For only P999, customers can load their pouch with products valued at up to P5,000. To add sparkle to the experience, every Canva Pot purchase comes with free bedazzling, while shoppers who collect three Canva Pots will also take home a stylish silver pouch. This activation runs until September 30 at SM Megamall, SM Bicutan, and SM J Mall Department Stores.

Exploring new makeup finds can be just as exciting as discovering a fresh look. This September, Spotlight is offering beauty fans the chance to do both with its Beauty Buffet. For just P999, shoppers can pick out eight of their favorite Spotlight products from a wide array of essentials, perfect for restocking or experimenting with something different.  The Spotlight Beauty Buffet runs until September 30 at SM Marikina and SM Consolacion Department Stores.

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