Monday, September 22, 2025

Sitel leaders tackle misogyny in inter-industry forum

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Sitel Group, one of the largest global providers of customer experience (CX) products and solutions, through its WELead women empowerment and support group, partnered with the Women Inter-Industry Network (WIN) for the event “Sisterhood, Queen Bees, and Female Misogyny”. The forum brought women leaders, professionals and allies together to discuss the importance of understanding and recognizing misogyny, pushing for stronger collaboration amongst women, and promoting positive change in the workplace and society.

“Discussions like these are essential to remind ourselves and others to be self-aware and continue learning about true inclusion and diversity,” said panelist Pamela Donato, Vice President of Human Resources, Sitel PHANZ and WELead Executive Sponsor and Chairwoman. “We have to broaden our views and share our knowledge to create more allies to continue the advocacy. When we work at it, we can combat the biases against women and rise together.”

The panel was composed of women professionals and moderated by broadcast journalist, writer and host Kara David. Panelists included Donato, Hazel Zaida-Delos Santos, Head of Wholesale Products, ING Shared Services; Winne Rebancos, Technology Director, Coca-Cola Beverages Philippines; Jazz Torres-Ong, Founder and TV Host, Wildlife Matters; and psychologist Suzy Roxas.

The discussion highlighted the different forms of misogyny in the workplace and the inherent biases against women. These biases, whether conscious or unconscious, can impact the way that women are perceived and the way they are treated.

“Almost 90% of the world is biased against women,” Kitkat Mijares, Chairperson, WIN shared in her opening remarks. “That shows that it’s not only men who are biased against women. If we understand that and recognize that women can be biased too, we are better positioned to see it when it happens and make changes.” Alongside highlighting the various forms of misogyny, the forum also touched on what women can do to help combat these biases.

The panel also highlighted that it was important to keep the conversation going. Participants were encouraged to do so within their organizations, teams and communities.

“It’s important for us to share what we know and what we learn with others, especially those without the resources like younger women and underprivileged women,” concluded Teena Pierson, Leadership Development Manager and WELead Vice Chairwoman, Sitel Philippines.

The Women’s Inter-Industry Network is a collaborative voluntary non-profit community of dedicated career women supporting and uplifting career women. They hold timely and relevant forums and discussions with women professionals about promoting women’s empowerment in the workplace and society.

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