Puregold rings in its twenty-fifth year in the retail industry with one important goal: to highlight life ‘Panalo Stories’ of its customers– Filipinos across the country.
Puregold begins by telling the tales of triumph of six sought-after personalities in the fields of entertainment, music, and sports. Featuring videos that reveal the journeys these individuals took to get to where they are right now, it singularly conveys an important message: that all Filipinos can win in life, too.
Vincent Co, President of Puregold Price Club, Inc., says, “Our success would not have been possible without our customers, who have been with us all these years. As we look forward to our 25th year, we aim to show our appreciation through inspiring Panalo Stories, in the hope that Filipinos will see how success is possible for them as well.”
Puregold’s “Nasa Iyo ang Panalo” tells the story of Justin de Dios, popularly known as “Justin,” the sub-vocalist and creative lead of Filipino boy band SB19.
“May panahong walang gustong making sa ’kin; mga panahong gusto ko nang sumuko. Pero hindi ako nagpatalo,” he shares in his Puregold video,
Actress Francine Diaz reveals a life that was filled with struggle. In her “Nasa Iyo ang Panalo” video, she gives us a glimpse of how much she has been through. “May mga iniyakan, pero mas marami akong nilabanan. Ang pag pursigi ko, walang cut, dahil alam kong nasa akin ang panalo.”
Also featured in Puregold’s “Nasa Iyo ang Panalo” is celebrity couple Luis Manzano and Jessy Mendiola.
In their video, the soon-to-be first-time parents profess how their love is their biggest victory, and how their partnership has led them to believe that they will win every battle they may face. “Hindi mo kailangang maging mag-isa,” the couple discloses. “May kasama kang sasalubong sa kahit anong ibigay ng tadhana.”
Conquering Tiktok, arguably the most popular social media platform of this generation, influencer, actress, and “Reyna Batangueña of the Tiktokverse” Queenay Mercado, also has a success story to share.
As she says in her “Nasa Iyo ang Panalo” video, “Isang maliit na boses mula sa malayo…ipinagmalaki ko at ipinarating sa buong bansa, at sa ibang parte ng mundo.”
With another inspiring tale of hard work and perseverance, pole vaulter and record-holder EJ Obiena completes the six successful individuals featured in “Nasa Iyo ang Panalo”.
EJ’s grit and determination led him to his status as the highly esteemed athlete he is today.
He continues to compete and bring success not just to himself, but also to the Philippines.
As Vincent affirms, “Puregold is honored to have this opportunity to encourage Filipinos to take hold of their destinies and begin their journeys towards their greatest aspirations. We hope that ‘Nasa Iyo ang Panalo’ communicates a very clear message: ‘Success– Panalo is in each and every one of us’.”
