If your idea of self-care includes strolling down neatly stocked aisles, discovering new pantry heroes, and scoring exclusive deals—same. And you’re in luck, because Landers Superstore just launched something major: its very own private label brand, Selection by Landers, and it’s looking real good on your shelf and on your receipt.
Held on July 9, 2025 at the new Landers Superstore Vermosa, the launched event was a perfect mix of familiar faces, fabulous finds, and food (lots of it). The tagline? Premium Quality at Prices You’ll Love. And after experiencing the launch firsthand, we totally get the hype.
The event kicked off with a powerhouse performance from Rita Daniela, setting the tone for an afternoon of excitement and elevated grocery vibes. Hosting the launch was lifestyle icon Suzy Entrata-Abrera, who welcomed media friends, Landers members, and VIP guests to witness this brand-new chapter in the Landers story.
Selection by Landers is a curated collection of everyday essentials—from pantry staples to home must-haves—created exclusively for Landers members. Each product is developed in partnership with world-class manufacturers and carefully vetted by the Landers team. Think sauces, snacks, cleaning items, paper products, and more—designed to give you the good stuff without the guilt of overspending.
“We wanted to give our members the quality they already love—but at lower prices,” shared Bill Cummings, Deputy CEO of Landers Superstore.
“Selection by Landers is our promise that value doesn’t mean settling for less. We believe you can enjoy both worlds—premium quality and unbeatable prices.”
After a 30-second AVP teased what was to come, the curtain officially lifted—literally—with a ceremonial ribbon-cutting led by Bill Cummings-Deputy CEO, Jennyfer Anne De Guzman-Buying Division Head, Kenneth Ocampo-VP Marketing and Membership, and celebrity guests Karla Estrada, Aubrey Miles, and Troy Montero.
One of the standout messages of the event was that Selection by Landers is made for Landers members. It’s exclusive, intentional, and proudly local in its approach to knowing what Filipino households need.
“We’ve attached our names to these products because we believe in quality above all,” Cummings emphasized. “You won’t find these products anywhere else.”
