MANUFACTURING denim often leaves a negative impact on the environment, with cotton being resource intensive due to its high consumption of water and chemicals.
It is estimated that up to 2,000 liters of water is used to produce just one cotton shirt. This is the same amount an average person drinks in three years.
To address this, Marks and Spencer (M&S) is using materials that are 100 percent responsibly sourced with the majority coming from Better Cotton Initiative. This makes M&S the first British retailer to do so.
M&S has also partnered with Jeanologia, the leader in finishing technologies, to cut water consumption by 86 percent on its denim production.
Not only are M&S jeans made with less water but 100 percent of the polyester used to make their super soft denim is made from recycled plastic bottles. Each pair uses the equivalent of 10 plastic bottles.
With the environmental impacts of denim production, it is safe to say that it is best to invest in more sustainable fabrics that last. It may only seem pricier at first, but the value is much worth it in the long run and cheaper too as a pair of premium quality jeans can outlast several lower quality throwaway clothing.
