Filipino-owned pre-need company PhilPlans looks to revitalize its business with its rebrand and push towards digitalization as it celebrates its 35th anniversary this year. This reaffirms the company’s commitment as the nation’s trusted partner in securing a prosperous tomorrow for all.
“We are not just selling pre-need plans,” PhilPlans Chief Sales and Marketing officer Ronald S. Bautista shared. “We are partners in planning for a secure and peaceful tomorrow. Our digital transformation, product innovation, and brand evolution are all fueled by this core purpose. We are excited to embark on this journey with our clients, hand-in-hand, as we build a future where tomorrow starts today.”
“Tomorrow Starts Today” is a further refinement of PhilPlans’ previous slogan “Think Ahead” that has served the brand for many years. The new mantra is also an invitation to the public to act for a better tomorrow without delay.
PhilPlans’ rebrand ushers in a seamless digital ecosystem, empowering clients with a customer portal launching this second quarter. Imagine real-time plan management, convenient updates, and a level of control that meets the expectations of the digital-savvy consumer.
The company is also pushing to reclaim its presence in key areas in the Philippines following the shuttering of its sales offices during the COVID-19 pandemic. To that end, PhilPlans aims to open sales offices in 10 locations. “We are planning to open about 10 locations out of the original 52. We have already identified some locations. Batangas is one, as well as Central Luzon such as Pampanga. These are the areas which we were doing well,” PhilPlans Chairman Monico Jacob said.
Philplans is also looking to strengthen its sales force, with a goal of recruiting between 6000-7000 sales agents within 2 years to help accelerate the company’s comeback. The company is the sole company that sells 3 pre-need products, namely pension, education, and memorial. However, Jacob noted that the needs of Filipinos have changed, resulting in the company offering new products that fit their needs. These include a revamped memorial plan, MyGFund, a 7-year savings fund, and other offerings in the pipline.
PhilPlans also unveiled its refreshed brand identity. The iconic logo remains, but now exudes a renewed sense of dynamism and forward-thinking, mirroring the brand’s commitment to a proactive future.
