SM Development Corporation (SMDC) kicked off its 20th-anniversary celebration with a three-day trade show at the MOA Music Hall. The event highlights two decades of excellence in real estate, offering an immersive experience into the SMDC lifestyle. Since its first development, Chateau Elysee, in 2004, SMDC has delivered over 183,000 residential units. Its focus on sustainable, inclusive communities continues to redefine urban living for Filipinos.
The opening ceremony featured a ceremonial lock-and-key photo opportunity led by SMDC executives Grace Evangeline Sta. Ana, Jessica Bianca Sy, and Marking Que. Joining them were PNP Gen. Bernard Yang and Philippine Red Cross Chairman Richard Gordon. These partnerships reinforce SMDC’s dedication to community safety, security, and outreach initiatives.
Guests are treated to guided walkthroughs showcasing SMDC’s hallmark features, including grand lobbies, resort-style amenities, and vibrant community spaces. Attendees also enjoy engaging talks, live entertainment, and exclusive anniversary deals.
The ceremonial opening set the stage for the celebration, with SMDC executives and partners emphasizing the company’s commitment to creating safe, sustainable, and inclusive communities. Honorary guests and media explored interactive exhibition booths showcasing SMDC’s milestones and future plans.
The second day featured keynotes by life coach Michael Yap and financial expert Chinkee Tan who discussed good financial habits and mindsets for today’s economy. There were also interactive partner activities, and live music by MoonJive, culminating in a fireworks display.
The three-day event ended with another talk led by motivational speakers Earl Beja Paolo and Ardy Roberto who shared their insights, wrapping up with performances by Nicole Asencio and Serenade Society.
