Saturday, April 19, 2025

‘Reading is for everyone’

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The Big Bad Wolf Book Sale has hit Clark, Pampanga! Touted as the world’s biggest book sale, Big Bad Wolf Books hauled its roaring frenzy of literary delights that will have Kapampangan bookworms revelling in excitement.

The rows upon rows of books, stretching as far as the eye can see, beckons customers to dive into their stories.

Big Bad Wolf Books is also driving the Red Readerhood Program to the book sale. This meaningful initiative is about spreading the joy of reading to children in underprivileged communities.

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Every book contributes to a brighter future for young readers.

From left: Emily Koa, general usage head of the Credit Cards unit of Metrobank; Carolyn Chuaying, Big Bad Wolf Books Philippines managing partner; Arwin Lingat, City Tourism Officer; Dr. Richard Daenos, regional director of the Department of Tourism Region III; Elenita Lorenzo, Tourisms
& Promotions division manager of CDC; Miguel Morato , senior branch manager of SMX Conventions Center Clark; and Grace Miranda Gabino, assistant mall manager of SM City Clark.

The Big Bad Wolf Book Sale’s journey in Pampanga officially kicked off with Carolyn Chuaying, the Philippine Managing Partner of Big Bad Wolf Books, leading the charge. She emphasized Big Bad Wolf Books’ mission, saying, “Big Bad Wolf Books has always been about making books accessible because we believe the joy of reading belongs to everyone.”

She added, “Our goal is to ignite a passion for literature across generations, nurturing empathy and enlightenment through these stories. With each book sale, as more people embrace the magic of books, we’re confident we’re leaving a positive mark on the world.”

 

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