Screen protection brand PanzerGlass has partnered with Los Angeles-based Danish artist and philanthropist and Perfect World Foundation ambassador Mikael Brandrup, also known as Mikael B, for its limited artist edition ClearCase.
Global marketing head Michael Broend, who is thrilled to have partnered with street artist Mikael B., said for each unit sold, “we will plant a tree in the Sir David Attenborough Forest.”
This collaboration bridges smartphone protection, abstract street style art, and forest restoration to create small changes for a better world, Broend added.
The limited artist edition ClearCase available for iPhone 11 and 12 models features Mikael B’s original artwork, adapted from a mural he painted in Sta. Monica Boulevard, Los Angeles, California specifically for the initiative.
It has a signature antibacterial coating proven to kill up to 99.99 percent of most common surface bacteria, a 100 percent recycled TPU frame, and an extra-strong honeycomb pattern to enhance shock absorption providing 25 percent improved scratch resistance.
It will also appeal to customers who wish to express art and color while protecting their investment and those looking to make a difference in the world in their small way. Buying the unit allows device users to make the world a better place.
Mikael B is an urban contemporary artist who developed his own identity and unique signature, deeply rooted in his early years as a graffiti artist. He has always had a desire to give back and use his art to make a difference.
For this reason, the artist founded the Mikael B Foundation in 2017, where all charity projects come together. It started with a school in Cambodia but has since spread to projects to save the world seas, planting trees to reduce CO2 in collaboration with The Perfect World Foundation.
“The collaboration has been built on a shared passion for changing the world for the better,” said Mikael B.
To kick off the collaboration, he created a mural called “Moment of Clarity” in Los Angeles (Santa Monica Blvd. and Orange Grove Ave) and used the composition of the mural to design a ClearCase to protect your phone that bridges the PanzerGlass heritage and my art style.
“PanzerGlass is in business to protect both screens and the planet,” Broend said. “As a global business, we believe we have a responsibility to find sustainable solutions in everything we do.”
“By adding screen protection to your devices, you are also taking responsibility for our planet,” he noted.
