The SM Bears of Joy charity project aims to encourage generosity and spread holiday cheer to children in need this Christmas.
SM Cares, together with SM Supermalls and Toy Kingdom, returns with their annual Christmas charity project, the SM Bears of Joy.
This year, SM debuts their very first B-POP (short for Bear Pop) group, the Bear Pop Squad. This new group of idols captures the hearts of fans with the relatable stories they share, mirroring their fans’ daily experiences.
Meet BIN, the group’s groovy dancer, who also enjoys nature hikes with his friends and volunteering at coastal clean-ups in his spare time EYA’s strong personality comes out in her rap verses, but deep down, she’s an angel who loves to bike, enjoys payday sales, and has a heart for dogs (even if she’s allergic to them)
This collection features four brand-new designs that draw inspiration from the K-POP and P-POP community, and highlights the unity and togetherness in fan culture when it comes to celebrating shared interests.
SM’s Bear Pop Squad hopes to encourage customers and mallgoers to celebrate both the love of friendship and community as displayed by pop fandoms, and share that with children in need this Christmas season.
Buy one bear and donate another for only P250 pesos! The Bear Pop Squad will be available starting November 15 until December 25, 2023 in select SM Supermalls and Toy Kingdom branches, and can also be purchased through SM Online and Toy Kingdom Online Stores.