PLAY LINE FRIENDS Pop-Up Store in Metro Manila opens in SM Megamall, with numerous well-loved character IPs including LINE FRIENDS, BT21 and TRUZ. At the same time, the store launched the most-awaited LINE FRIENDS and NewJeans collaborated IP official merchandise collection in the Philippines.
PLAY LINE FRIENDS is the second retail brand of LINE FRIENDS. The Pop-Up also featured a wide range of merchandise inspired by NewJeans’ 2nd EP, Get Up .This include the new character “bunini”, a name derived from NewJeans’ bunny symbol (Tokki) combined with LINE FRIEND’s popular IP “minini.” The bunini characters made a surprise appearance in NewJeans’ new music video of ASAP.
A variety of merchandise such as minini plushies, keyrings, photo albums, phone grips, sticker packs, and baseball caps, as well as mobile messenger stickers are available at the pop-up store. Aside from that, the Powerpuff Girls-inspired items and more to amazed NWJNS fans in the Metro.
The PLAY LINE FRIENDS Pop-Up Store is also scheduled to release more products that the fans will love. These include sticons, cell phone cases, and airpod cases exclusively. These merchandises will let the fans customize the products according to their style.
Make sure to mark your calendars! The Pop-Up will be here for a limited time only from September 23 to December 23. The store is located on the 5th floor, Mega Fashion Hall, SM Megamall. The store also features a section filled with NewJeans merchandise, promotions and exclusive items such as paper dolls, transparent photo cards and small fans.
Get updated with our new drops at PLAY LINE FRIENDS Pop-Up in Manila with the hashtag #PLAYLINEFRIENDS on Facebook and Instagram!