SAGA officially announced that Elmer Lapeña, an acclaimed show director and producer who has held senior roles at the company for more than 20 years, has taken on its top leadership position as executive managing director.
The announcement was followed by the unveiling of SAGA’s – previously Saga Events Incorporated – brand new look and an expanded portfolio of services and products, which marked the corporation’s official expansion from an events production agency to a 360ËšExperiential Company.
Founded in 1995 by director Robby Carmona, SAGA first gained acclaim for producing unforgettable shows for top fashion and lifestyle brands, before taking its signature creativity and innovation to the realm of corporate events for both local and global clients.
The move to officially expand SAGA’s offerings from on-ground and virtual events production shall include experiential marketing, digital solutions, and content production that follows its management’s plans to future-proof business in light of the global pandemic as well as to provide clients with a comprehensive resource for their brands.
“It goes without saying that the last couple of years have been challenging not only for us as individuals, but also for the industry. However, as we’ve seen with the gradual lifting of mandates and loosening of restrictions, we are slowly getting our vitality back,” says Lapeña. “The announcement of a new SAGA marks our turning the page to an even bigger, better, and extraordinary new chapter of the SAGA story. We are looking forward to much brighter days ahead for all of us at SAGA, and for the rest of the industry.”
