IN an exclusive interview with Malaya Business Insight, Ann Olalo, the general manager of Park Inn by Radisson North EDSA, unveiled an exciting year of transformation for the hotel, which is on the cusp of significant changes. Olalo provided valuable insights into the forthcoming improvements.
Key upgrades include the renovation of Dash Café and the rejuvenation of their gym facilities. Additionally, a brand-new meeting room will grace the 7th floor, enriching the hotel’s offerings for events. They are also implementing meaningful enhancements in Casa, their dining venue. Beyond these physical changes, the hotel is embarking on a broader business transformation this year.
Olalo highlighted that Park Inn by Radisson North EDSA has set ambitious Key Performance Indicators for the year, encompassing financial milestones and the elevation of guest service quality. The recent brand audit yielded exceptionally high scores, a testament to their unwavering commitment to excellence. Notably, their senior director in Southeast Asia, based in the regional office in Singapore, has expressed immense satisfaction with the hotel’s turnaround, signaling a positive trend not only for them but for the entirety of Philippine hotels. This resurgence is an exciting development, underscoring the revival of the Philippines’ hospitality industry.
In embracing change, Olalo also emphasized the hotel’s dedication to sustainability initiatives. Park Inn by Radisson North EDSA is actively collaborating with the local government unit of Quezon City to support women inmates and actively participate in various donation programs, including contributions of linen and food. Their partnership with SOS Children’s Village extends their reach into the community, demonstrating their commitment to responsible business initiatives. They continue to seek opportunities to make a positive impact, as evidenced by their recent engagement with a home for the aged and their upcoming children’s card drawing competition.
Sustainability remains a top priority, following a visit by Federico Gonzalez, the global chief executive officer of Radisson Hotel Group, in April of the previous year. Park Inn by Radisson North EDSA proudly aligns with Radisson’s pioneering “12 Hotel Sustainability Basics,” with a strong focus on efficiency, planet-friendly initiatives, and community empowerment. Olalo further explained that their efforts span water and energy conservation, waste reduction, the promotion of vegetarian options, and the reduction of single-use plastics.
Bobbie Frondoza, the director of sales and marketing, emphasized that this year marks a banner year for Park Inn by Radisson North EDSA, as it has allowed them to precisely identify their target market. The hotel is gradually expanding its offerings, including weekend weddings, to cater to a wider audience and capitalize on the commercial potential of the area.
Frondoza underlined the hotel’s swift and forward-thinking approach, such as offering upgraded coffee options for meeting packages, which has brought tangible value.
Furthermore, the introduction of experience packages reflects their commitment to meeting the diverse needs of their guests, ensuring an authentically local experience.
Recognizing the highly residential nature of the area, Frondoza shared that their focus is on those who visit family or come home, such as balikbayans. They engage with their regular guests, both through direct bookings and online reservations, to understand their preferences and needs, which predominantly revolve around family reunions. As a result, their promotions and initiatives are meticulously designed to involve local players and leverage the unique offerings within their vicinity.
2023 marks a transformative year for Park Inn by Radisson North EDSA, characterized by physical enhancements, unwavering sustainability commitments, and a strategic focus on catering to the local market. As they continue to evolve and grow, their dedication to delivering exceptional experiences remains steadfast.
