ArenaPlus, your 24/7 sports betting app, has supported the nation’s athletes during the 2024 Paris Olympics through its “Gold for the Amazing Athlete” campaign from June to August 2024.
The campaign included a brand ambassadorship press conference, a TV commercial (TVC) launch, and a notable reward for the double-gold win. ArenaPlus introduced Carlos Yulo and Eumir Marcial as ambassadors at the press conference on June 20, 2024. The brand also provided financial support to Yulo, Marcial, and GILAS Pilipinas, the national basketball team.
During the press conference, Total Gamezone Xtreme Inc. President Rafael Jasper Vicencio stated, “The brand is here not only to entertain but to support and stand up for our athletes like Carlos and Eumir.”
Following the press conference, ArenaPlus launched a TVC featuring Yulo, Marcial, and endorser Scottie Thompson. The TVC celebrated the athletes’ excellence and conveyed that ArenaPlus stands with them through their successes and challenges.
The TVC’s message was: “To those who dream, we understand your hardships. That’s why we are with you.”
ArenaPlus also celebrated Carlos Yulo’s historic double gold medal win by awarding him P5 million in an “Amazing Hero Bonus” to recognize his achievements. The brand saw Yulo’s victories as an inspiration for Filipinos to pursue their goals.
ArenaPlus acknowledged other Philippine athletes, including bronze medalists Nesthy Petecio and Aira Villegas, and fellow ambassador Eumir Marcial. Additionally, an online promotion called the “Payday Olympic Rebate” ran from July 15 to August 11, 2024, offering daily bonuses for deposits and bets placed on the ArenaPlus platform. – EDISON JOSEPH GONZALES
