FedEx Express, a subsidiary of FedEx Corp. and one of the world’s largest express transportation companies, together with Junior Achievement (JA) Asia Pacific, announced the winners of the 15th annual FedEx Express/JA International Trade Challenge (ITC) finals.
The competition expanded to Asia Pacific, Middle East and Africa (AMEA) and for the first time, included participants from India and Indonesia joining the competition.
The 15th edition of the competition drew students from ten AMEA markets – Mainland China, Hong Kong SAR, India, Indonesia, Japan, Malaysia, the Philippines, Singapore, South Korea, and Vietnam.
For the finals, the student teams of two were tasked with creating a market entry strategy for a physical product to the United Kingdom that will enable people to recover from or overcome the impact.
The students presented their ideas in front of a panel of regional business leaders. The winners emerged from a group of 60 APAC finalists who competed in the finals held entirely virtually from August 9 to 11.
The winning team was The Peak Performers who include Princess Cecile F. Gurrea from the Philippines and Chaerin Park from South Korea for their idea to create Seed Link greeting cards containing scented seeds for the elderly to write letters to their loved ones. The aromatic scent helps them relax and feel connected even during the lockdown.
“We are both overjoyed to be named the winners of the competition. It’s a great honor to be selected amongst our very talented peers! Every stage of the competition has been a great learning experience for us, especially the finals. All the presentations, collaboration, and mentoring has really inspired us, and made us even more committed to begin our entrepreneur journey,” said The Peak Performers team members.
It’s inspiring to see so many bright talented students apply their creativity, innovation and drive to solve some of the toughest, real-world problems faced in today’s post-pandemic world. This program is designed for all students to grow on their path to entrepreneurship regardless of how they place in the finals. There are no losers; only learners,” said Kawal Preet, president, Asia Pacific, Middle East and Africa (AMEA) region, FedEx Express.
“At JA, we are in the business of empowering young people as individuals and as thriving members of a broader community. And as an NGO dedicated to serving youth, we are so appreciative of our amazing students and corporate partners such as FedEx, that help enrich our community and advance this precious cause through their dedicated support of entrepreneurship and global-mindedness,” said JA Asia Pacific President and CEO Maziar Sabet.
