MR.DIY, a leading home improvement retailer, in partnership with its brand ambassador Team Kramer, launched the first MERON DIYan! Caravan in Nueva Ecija to deepen its connection with local communities.
The event featured engaging, family-friendly activities and aimed to bolster the brand’s presence in the region.
Hosted at the Santa Rosa Municipal Gym, the caravan included the “BIG and Small, Kita Mo!” Optical Mission, providing free optical services to 500 adults and children from across Nueva Ecija. This effort is part of MR.DIY’s Acts of Kindness (AOK) program, which seeks to address vision and eyesight issues within the community.
Charles Salecina, MR.DIY’s deputy head of Marketing, stated, “The MERON DIYan! Caravan is our way of reconnecting with our customers in Nueva Ecija and giving back to the communities that have supported our stores.”
The event featured “Kitakits with the Kramers,” a special meet-and-greet with MR.DIY’s Brand Ambassadors Doug and Cheska Kramer, who shared their experiences with MR.DIY products for home improvement.
“MR.DIY is our go-to for family essentials, and we are excited to promote its mission of offering quality and value to families nationwide,” Doug Kramer said.
Cheska Kramer added, “The connection we have with MR.DIY and our fans is special. The brand’s practicality resonates with moms like me who seek great home improvement deals.”
The caravan also included interactive activities such as “MERON DIYan! Bingo and Raffle,” onstage games with Team Kramer, and a pop-up booth offering various prizes and a festive atmosphere.
Following the success in Nueva Ecija, MR.DIY plans to take the MERON DIYan! Caravan to Bulacan and Pampanga, continuing to provide essential optical services and excitement to more customers. — EDISON JOSEPH GONZALES
