PUMA, the fastest sports brand in the world, has released the SLIPSTREAM sneaker and unveiled a campaign with its new APAC ambassador NCT 127.
The storied Slipstream makes its return in a plethora of colorways and makeups, featuring an undeniably clean and modern look with its silhouette tooling and upper/midsole design.
The Slipstream campaign with NCT 127 displays the theme of traveling back in time to the ‘80s when the shoes were first born. It goes for a vintage street concept that recalls the spirit of that time.
PUMA Philippines has prepared an exciting gift-with-purchase for consumers.
Exclusive, limited edition NCT 127 photocards will be given to consumers who purchase the new Slipstream sneakers on a first-come, first-served basis. More information will be shared at a closer date toward its release.
The sports brand also announced NCT 127, a Korean K-POP group under SM Entertainment, as its APAC ambassador.
Officials from PUMA Korea stated, “The Slipstream is an iconic sneaker that best depicts PUMA’s sports heritage, and we have high expectations for our first campaign with NCT 127 as our APAC ambassador.”
They added, “With the reinterpreted modern design, we hope that Slipstream, which is suitable not only for basketball courts but also for lifestyle and street fashions, will be embraced by more and more consumers.”
The new Slipstream will be released on PUMA.com, selected PUMA stores, and ZALORA starting September 15.
