The Philippine National Bank (PNB) marked its 105th anniversary on Thursday with the official launch of the New PNB Digital App and the premiere of the bank’s new ad campaign featuring the “DongYan” power couple, Dingdong Dantes and Marian Rivera-Dantes.
DongYan first did a TV commercial for PNB five years ago for the bank’s centennial celebration.
“We are celebrating our 105th year milestone confident that we aged stronger and better, and even became ‘younger’ as we harness digital technology to make our banking services more reliable for our customers, especially for couples like the DongYan with several financial transactions to take care of. Life simply gets easier with the new PNB Digital Banking App by your side,” said PNB President & CEO Wick Veloso.
The DongYan video dubbed “PNB, It Takes a Tandem” created in partnership with the bank’s digital marketing agency DDB-Optimax and uploaded on PNB’s Facebook page and website, showcases how the new app makes banking and, therefore, life easier with the latter being easier, faster, and more secure to use. The omnibus material highlighted the app’s features such as Bills Payment, Fund Transfer, and QR Payment. Aside from these, the app has new features and billers that users need for their everyday banking needs.
The bank has one of the industry’s widest domestic branch networks with 715 branches and more than 1,500 ATMs strategically located nationwide. It has the largest number of overseas offices with more than 70 branches, representative offices, remittance centers, and subsidiaries abroad.
