In celebration of Mental Health Awareness Month in May, Mind You Mental Health Systems has partnered with lifestyle clothing brand Mossimo in their ongoing effort to #EndTheStigma surrounding mental health. The ‘You Are Loved’ campaign is an initiative spearheaded by Mossimo that aims to spread encouragement, love, and hope to help spread awareness about the importance of self-care and mental wellbeing.
A social media campaign will feature mental health advocates speaking about their own experiences, in an effort to open up the conversation about the topic. Former Miss Earth Colombia and Psychology student, Michelle Gomez, shares how she copes with the ups and downs of life.
Music and lifestyle streamer Geli Cruz also joined the roster and talks about being judged for her looks early on in her career and how this has initially affected her. However, she did not allow these struggles to pull her down.
Also joining the social media campaign for “You Are Loved” are LGBTQIA+ lifestyle and content creator EJ Nacion and newly crowned Miss Eco International, Kathleen Paton.
To further their campaign, Mossimo’s partner, Mind You, offered free wellness webinar titled, “My Mother is Unique, So Is Yours: Celebrating All Kinds of Moms”. The learning session featured Mind You’s Senior Psychologist, Rea Celine Villa, as she talks about the growing population of nontraditional moms, the realities of non-traditional parenting, and how to foster an inclusive environment within the household.
For Adamson Bactat, President of Mossimo, this is not just another campaign: mental health awareness is an advocacy they hold close to their heart. He says, “Over 20 years ago, as early as 2001, the WHO had already announced that 1 out of 4 people suffer from mental health issues… This problem is huge and Mossimo wants to acknowledge, encourage, and empower you.”
On the importance of choosing partners that align with Mind You’s goals and values, Mind You Mental Health System’s CEO Yuri Marshall shares, “Changing the mental health culture in the Philippines requires a co-operative effort amongst organizations who genuinely care about the mental wellbeing of each and every Filipino. This partnership between Mind You and Mossimo is a meaningful and intentional way for us to spread light and love through positive affirmations such as ‘You Are Loved’.”
The exclusive “You Are Loved” box will be available for purchase starting this month, and will contain a shirt, a teddy bear and a mug.
