Avon, the world’s leading beauty brand known for its best-selling fine fragrances, is celebrating its 46th anniversary in the Philippines with a new fragrance in the Imari collection.
Imari Naturelle celebrates women’s natural beauty and inspires them to reclaim their power and sensuality. Made with a gentle formulation and natural ingredients of upcycled rosewater, velvety peaches, and warm musks, this new flanker from the well-loved Imari line is not just an olfactive masterpiece, but is also kind to the skin.
This newest fragrance from Imari envelops women with top notes of upcycled rosewater, red berries, and bergamot oil. These give way to the delicate middle notes of peach, jasmine, and magnolia. Over time, the perfume reveals its base notes, which include amber, patchouli, and musk.
Made with Upcycled Rosewater NatSource, the perfume reutilizes used rose petals to create a fresher and more superior scent than rose oil while minimizing the environmental impact. Avon’s innovative use of the by-product is the latest initiative to reinforce its legacy and future vision of sustainability and affordable luxury.
“Imari Naturelle is crafted to boost a woman’s confidence, inner strength, and sensuality, which is hers to enjoy. The chypre floral musky scent complements the wearer’s own natural beauty and unveils a raw sensuality that lasts. Its release marks the modernized and updated look of the best-selling Imari fine fragrances, which our Avon consumers all so well love to this day,” says Kariz Gabrino, Avon Philippines’ group category manager for fragrance.
The new fragrance embodies Avon’s enduring commitment to supporting and empowering Filipinas. For 46 years, the brand has championed women’s empowerment through its aspirational beauty products at irresistible value, entrepreneurship opportunities, and women-centered advocacies.
“Avon’s core purpose is to create a better world for women, which is a better world for all. We have committed to fulfilling this goal by launching award-winning, world-class products, and supporting Filipinas to learn, earn, and embrace their beauty and power. As we celebrate our 46th year in the country, we are excited to bring Avon to greater heights and empower more women,” says Vanee Gosiengfiao, Avon Philippines’ recently appointed general manager.
