Scotch whisky brand Johnnie Walker has launched an intricate new Johnnie Walker Blue Label Lunar New Year Limited Edition Design, created by one of today’s most influential visual artists in the world, Asian-American artist James Jean.
Renowned for his ability to work across different genres with an imaginative and multifaceted approach to image making, James fuses contemporary subjects with aesthetic techniques inspired by traditional Chinese scroll paintings, Japanese woodblock prints, and Renaissance portraiture.
The vivid design features an innovative and dynamic interpretation of 2024’s Zodiac animal — the noble Wood Dragon. Regarded by many as the mightiest of all the Zodiac animals, the Wood Dragon is symbolic of life and creativity as well as a sign of future prosperity in traditional Asian culture, echoing the defiant optimism of the Johnnie Walker motto, Keep Walking.
James shares, “Evolved from traditional depictions of Chinese dragons, my dragon is composed of flowers and organic elements, from which emerge tendrils and arcing lines, evoking the idea of roots and connection. There are hidden elements in the picture as well — layers to be discovered, just like the layers in this incredible whisky. I included chrysanthemums, from which flow liquid gold – inspired by Johnnie Walker whiskies – and hummingbirds sipping on the precious nectar. I want the viewer to peel back the layers and discover more about the image. I want my work to function from far away but reveal more details the more closely you explore the imagery.”
The Johnnie Walker Blue Label Lunar New Year Limited Edition bottle is a grand way to celebrate the start of a prosperous year, making it a sought-after gift for the 2024 Lunar New Year. It is now available in the Philippines in all S&R branches, online through Singlemalt.PH, and through Diageo Private Sales channels.
