LIXIL, maker of pioneering water and housing products, with its four major brands; American Standard, GROHE, INAX, and LIXIL Kitchens, showcased a comprehensive display of the latest technology and innovative products at Kitchen & Bath China 2021.
2021 is an important milestone for LIXIL as it marks its 10-year anniversary. Formed in 2011, LIXIL was created through a merger of five of Japan’s most successful building materials and housing companies — TOSTEM, INAX, Shin Nikkei, Sunwave, and TOEX.
These global brands are now a part of LIXIL’s brand offerings alongside American Standard and GROHE.
Bijoy Mohan, Leader, LIXIL International said: “While each of our brands has its own unique personality and strengths, together they provide us with an unmatched offering and ability to meet the full scope of consumer preferences and needs.”
Over the years, LIXIL has adopted a multi-brand and multi-category strategy in Asia equipping it to cater to the needs of different products for different consumer groups. It is through this reliability provided by a complete portfolio of leading products and quality services, that LIXIL’s combined strengths are widely recognized by our customers and end users
“We have learned a lot from dealing with this unprecedented pandemic and it’s great to see that markets are now slowly getting back on track. The ongoing pandemic has led to a growing demand for better hygiene products and solutions, and with consumers spending more time at home, the demand for home spa experiences have also gradually increased,” said Satoshi Konagai, Leader, LIXIL Water Technology- Asia Pacific.
With the new normal, consumers are now paying even more attention to hygiene and wellbeing which has increased the overall demand for products and technologies like touchless faucets and IoT-enabled solutions.
“Being a global organization also gives us an edge over others, as we can utilize the best of talent and technology in R&D, design, and marketing from across the world. LIXIL has responded to this major macro trend of health, wellbeing, and multi-purpose living spaces by focusing on retail and accelerating development for touchless faucets and flushing, antibacterial finishes, water filtration, bidets, and shower toilets.” highlighted Satoshi.
