Lazada, one of the biggest platforms and e-commerce pioneers in the country, has been empowering local beauty and skin care brands to flourish by providing an avenue for Filipinos to easily find and buy the products they’re looking for.
Two local brands that have established their presence on the platform are Clocheflame and Apotheke Science.
Arianne Amante, 25, who established Clocheflame, knew that she wanted to start a beauty brand. She took inspiration from her college thesis highlighting Filipino’s perception of self-beauty.
She eventually made her dream a reality by opening her shop in 2020, leaving her corporate job to focus on her business full-time. Onboarding her fledgling brand on the platform was an easy decision to make.
“Putting up our business on the platform was a no-brainer because we knew that it was a vital tool for us to grow our business, and this has been proven true,” Amante said.
The platform is very generous in extending help and offering extra mileages to small businesses like them, especially when it comes to getting exposure, she also said. “Being on the LazMall channel really added credibility for us to be recognized as a legitimate brand and that’s something we’re truly thankful for.”
In terms of showcasing the more human side of the brand, they hop on LazLive.
Amante’s vision for Clocheflame is to become a homegrown brand that Filipinos can be truly proud of.
Meanwhile, Apotheke Science has developed from a simple intent to help others.
It all started with the founder of the local skin care brand formulating a salve that would help the skin of patients undergoing chemotherapy heal from the effects of radiation.
“We now have a wide range of products that deal with skin issues,” said Apotheke, which has a shop on the platform because of its wide network and logistics capabilities as the main driver for their choice.
The team leveraged LazLive to connect with its audience at the height of the pandemic when people were mostly home and on their phones.
Apotheke takes notes as well from Lazada University on e-commerce education, while maximizing marketing tools such as Lazada Bonus and Free Shipping Max to boost sales especially during major campaigns.
“Our products have helped so many people have better skin and regain their confidence,” the Apotheke team said. “This has resulted in higher demand for our products which in turn has allowed us to give more jobs to people and fund more projects that help various communities.”
