Monday, April 21, 2025

Live-streaming platform end the year with a bang

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The Philippines has always been touted as the social media capital of the world so it comes as no surprise that Filipinos wholeheartedly jumped on the live-streaming bandwagon.

Uplive is one such app that has seen a boom in users and today, it has more than 200 million registered users worldwide, making it the largest independent video social entertainment platform in the world outside of China and is available in more than 100 countries.

Several notable Filipinos have already made the app their home, such as Direk Ricky Rivero who runs a regular program named “Uplive Buzz with Direk Ricky”. There, he meets and interacts with those who visit his stream. As he said, “I enjoy what I am doing, and when one enjoys what he is doing, he is not working, he is simply having fun while earning.”

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To celebrate the global reach of the app and the diverse nationalities of its users, Uplive has launched Uplive WorldStage, a global singing competition for all app users. Formerly known as Singing for the World. The competition will be judged by Emmy and Grammy award winner Paula Abdul and contestants will be peer-voted.

Last year’s competition drew over 4,000 participants from 20 regions around the world, and this year’s contest has expanded to over 150 participating regions. The grand prize includes a hit song and video produced by a Grammy producer, as well as a recording contract.

The competition is the latest example of Uplive’s commitment to empowering creators with cutting-edge technology while providing a global stage upon which to showcase their talents.

In addition to Ms. Abdul, the preliminary competition will be auditioned and mentored by a group of high-level music producers, Grammy songwriters, record label executives, and accomplished singers from all around the globe.

The Overall Winner and the “People’s Choice” will receive $5000 in prize money, a virtual mentoring session with industry leaders, a recording contract, and a personalized song written by Grammy-nominated producers. Winners will also have a chance to record or join Uplive Boy Bands or Girl Bands in cooperation with KDS studios.

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