Whisky and Korean pop might be worlds apart but both industries are rooted on providing the best they have to offer to their fans. This has led to blended Scotch whisky brand Chivas Regal partnering with one of the world’s most influential K-Pop musicians, Lisa of Blackpink, for their I Rise, We Rise campaign, culminating in the release of a limited-edition bottle of Chivas Regal’s venerable 18-year old designed in collaboration with Lisa herself.
Splashes of bold blue and hot pink feature across the design, completed with the addition of the star’s signature in a striking neon font. Lisa’s contemporary influence on the design comes in the form of a detachable 18-karat gold plated logo charm which fans can keep, and the iconic Chivas Luckenbooth is also given a Lisa makeover, sharing centre-stage with her trademark star logo across the bottle’s outer box.
“I had so much fun working with the team at Chivas on this limited-edition bottle. The bottle is typical Lisa – bright, bold, and unique — and I’m so excited for everyone to finally see it. It’s amazing to now have my own bottle — and cocktail too,” Lisa shared.
To celebrate the ongoing collaboration between Chivas and Lisa, a specially tailored cocktail recipe, “Pink Spice” has been developed by the brand in partnership with the musician. The cocktail recipe is available at the Chivas Regal Philippines website. It blends notes of tea, citrus and spice inspired by the Lisa’s Asian heritage alongside Chivas 18’s elegantly layered blend.
The limited-edition bottle was launched in a simulcast stream and in the Philippines, it was attended by Lisa’s fan groups who eagerly answered trivia questions during the event.
“As we continue to elevate Chivas for a new generation, it is important that we collaborate with people who represent this new generation of whisky drinkers. Our partnership with Lisa resonates with people across several passion points – whether that’s fashion or music – and brings a convention-breaking, contemporary cool to the world of Scotch whisky. It was a natural next step in our collaboration with Lisa to add her flair to one of our most prestigious blends, bringing to life the bold attitude that both Chivas and Lisa share. With this limited edition launch, we are offering fans a taste of the creativity and innovation behind the partnership, and we look forward to seeing how people react to it,” Chivas Global marketing director Nick Blacknell said.
