Duolingo, the world’s #1 language learning platform and the most downloaded educational app worldwide, brings the fun in learning a new language to the Philippines with the launch of the English for the Tagalog Speakers course.
This is through the newly-launched activity, Duolingo Duet —a public challenge to translate and sing no less than the iconic song “í„witin Mo At Isasayaw Ko” in English on TikTok. Duolingo recognizes that while Filipinos are already proficient in English, there are still those who hardly have the access to language learning.
Duolingo Duet mirrors the brand’s fun and quirky tonality. Duolingo is known for helping learners to learn a language through gamification—the app keeps the users engaged as they learn, as they compete on Leaderboards, maintain streaks, earn points, level up, and even get virtual currency.
Duolingo’s lessons are built with interesting visuals, habit-building reminders, and lessons packed “bite-sized”, which means you can take on-the-go lessons in as short as 5 minutes at a time.
According to Duolingo’s Marketing DIrector, Haina Xiang, “The Philippines is showing a strong interest in language learning”. In 2021 alone, the Philippines’ monthly active users (MAU) grew by 32% YOY—higher than the global overall growth of Duolingo at 10% MAU YOY. Interestingly, the Filipinos’ peak time on the app is 9-10PM, with 15min/ day average usage time.
Xiang added that “in addition to English, and popular languages like Japanese and Korean, thousands of Filipinos are also learning man-made languages, such as Klingon and High Valyrian.”
“The Philippines is one of the most linguistically diverse nations in the world. The appetite for learning is growing. Duolingo wants to share the fun by making free language learning more accessible for Filipinos,” closes Xiang.
