This year, the fair will be hosted not only once but thrice, making its way to three prominent mall destinations: SM Mall of Asia Hypermarket, SM Makati Supermarket, and Mitsukoshi BGC. From November 16, 2023 to January 3, 2024, these locations will transform into havens of Japanese delights, offering a unique blend of authentic Japanese food, liquor, and confectionery products.
The Okurimono Holiday Fair is not just about experiencing the flavors of Japan; it’s about sharing the joy of gift-giving during the holiday season. This year’s theme, “Gifts from Japan,” encourages shoppers and foodies to explore a wide range of Japanese products that make for perfect gifts for loved ones and even a treat for themselves.
This event holds great significance in promoting Japanese food, liquor, and confectionery products to the local market. With Filipinos’ vibrant culinary culture and an appetite for diverse flavors, JETRO hopes the fair will be the ideal platform to showcase the richness and uniqueness of Japanese cuisine by highlighting the diverse flavors and cultural significance of Japanese food and traditions.
Explore authentic offerings of Japan – carefully curated to cater to a variety of tastes and preferences. The fair will be a treasure trove of popular Japanese products, including liquor, confectionery, and food products, making it the ultimate destination for food enthusiasts, young professionals, and families.
The second Okurimono Holiday Fair is set to highlight three of Japan’s best culinary offers. Shoppers can sample the finest Japanese sake and other unique Japanese beverages, satisfy their sweet tooth with a delightful array of Japanese confections, and experience the rich flavors of Japanese cuisine with an array of food products.
In addition to shopping for unique gifts, this year’s Okurimono Holiday Fair offers a range of exciting interactive activities to engage shoppers and visitors.
Join us in celebrating the Okurimono Holiday Fair and indulge in the authentic flavors of Japan. Mark your calendars for these exciting dates:
SM Mall of Asia Hypermarket: November 16 – November 30, 2023, SM Makati Supermarket (in front of UNIQLO): November 19 – December 31, 2023, Mitsukoshi BGC (in front of Mitsukoshi FRESH): November 16, 2023 – January 3, 2024.
The Okurimono Holiday Fair is just one of the many events mounted by JETRO as part of the “Bringing A Taste of Japan” campaign in Metro Manila.
