If you’ve been out and about in the city lately, you may have noticed something unusual–pink jeepneys popping up in busy spots, drawing attention and curiosity from passersby. These vibrant jeepneys aren’t just eye-catching; they’re offering free rides on two popular routes: Cubao to Marikina and Monumento to EDSA Rotonda.
What’s behind this surprise stunt? It’s all part of foodpanda Philippines’ exciting new Christmas campaign, designed to bring fun and convenience to the forefront.
The multinational online food and grocery delivery platform, known for its fast and reliable delivery, is kicking off this holiday campaign with a bang–both on the streets and on-screen. “When you think foodpanda, you think food and fun,” said Patricia Jacinto, foodpanda Philippines Director of Growth and Marketing. “We wanted to bring that spirit of joy and energy throughout this festive season, whether you’re commuting or enjoying a meal at home. Our pink foodpanda jeepney experience is meant to show that beyond just delivering food, we are all about delivering joy-filled moments of indulgence to our customers.”
But the pink jeepneys are just the beginning. foodpanda has also unveiled a hilarious new TV commercial (TVC) featuring a group of office workers who start out looking deliriously hungry. Just when things seem dire, they remember foodpanda–and that’s when the magic happens. The once-tired officemates break into a lively dance, moving to the beat of “foodots”, a playful combination of the word “food” and the popular Filipino music genre “budots.”
The electronic beats and carefree dance style quickly catch on, with influencers joining in on the fun and creating a TikTok trend of their own, showcasing their best “foodots” moves. This not only highlights foodpanda’s playful and fun-loving brand identity but also taps into the excitement of the local dance scene.
“With the festive Filipino spirit in mind, we’re excited to share the joy of the holiday season nationwide through the infectious ‘foodots’ music and dance. Our goal is to bring together people from all walks of life, united by their love for good food and hassle-free delivery, especially during this time of celebration. We want to provide moments of indulgence, allowing everyone to savor each meal and truly be present in the joy of the season,” Jacinto added.
Beyond its entertaining stunts and beloved pink panda mascot, Pau-Pau, foodpanda remains dedicated to its core mission–offering customers delicious food, fast delivery, and great deals. Whether you’re craving your favorite dishes or need groceries delivered to your door, foodpanda connects you with the best restaurants and stores in your area–no less than KFC, Pizza Hut, Selecta, McDonald’s, Shakey’s, Pick-Up Coffee, CDO, and many more.
