Jack Daniel’s and Coca-Cola have launched Jack Daniel’s and Coca-Cola alcoholic ready-to-drink (aRTD) in the Philippines.
Made with Jack Daniel’s Tennessee Whiskey and Coca-Cola, Jack Daniel’s & Coca-Cola aRTD premium cocktail is inspired by one of the most popular bar cocktails around the world. The pre-mixed cocktail is inspired by one of the world’s most popular branded “bar calls” — a cocktail ordered with specific brand names — in a convenient, ready-to-drink format.
“We are excited that Jack Daniel’s and Coca-Cola ready-to-drink cocktail is expanding to new markets, including the Philippines, allowing more fans of the classic cocktail to enjoy the taste that set the standard for bar calls around the world,” said Sally Goh, General Manager, Emerging Asia, Brown-Forman. “It’s incredibly special to share the product of this joint effort with Filipinos.”
“While Jack Daniel’s and Coca-Cola have long been mixed at home and in bars around the world, today we’re officially introducing to the Philippines a premium drink that unites two iconic brands in a ready-to-drink cocktail blend with so many perks, including its can,” said Cesar Gangoso, Frontline Marketing Director, Coca-Cola ASEAN and South Pacific East Region.
The packaging boldly integrates iconic qualities of both brands — the red Coca-Cola logo written in its classic Spencerian script coupled with the bold, black Jack Daniel’s Old No.7 design — emphasizing that the Jack Daniel’s and Coca-Cola aRTD is born ready to be the best because of its quality ingredients.
