Innovative Korean skincare brand arrives in PH

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Korean skincare is globally loved, and Dr. Jart+ is one of the top brands. Its arrival in the Philippines excites many skincare enthusiasts and K-beauty fans.

Founded in Seoul in 2005 by architect Leeo (Chin Wook) Lee, Dr. Jart+ is known for creating one of the first BB creams. Leeo was inspired by a makeup-like blemish balm from dermatology clinics and began developing products that combine skincare benefits with foundation coverage. This led to the creation of Dr. Jart+.

Today, Dr. Jart+ is famous for its blend of scientific innovation and creative designs, offering effective and unique skincare products. This was showcased at the Cicapair launch on July 1, providing guests a firsthand experience.

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In the Philippines, redness and sensitivity are common skin concerns due to pollution, heat, sun, acne, and irritation. The launch event was an immersive experience with art installations and laboratory settings.

Guests first explored The Red Zone, which highlighted skin concerns. They then moved to the calming Sensitivity Free Zone, featuring a performance by DJ Dara. The main attraction was the Cicapair lab, where experts provided product knowledge, skin analysis, and personalized recommendations. Guests learned why the Cicapair range is ideal for soothing sensitive skin with its effective formulations.

The Cicapair collection uses tiger grass and other cica ingredients.

Cicapair Tiger Grass Color Correcting Treatment SPF 30 corrects redness and protects skin from sun and pollution.

Cicapair Foaming Cleanser gently purifies and calms sensitive skin, reducing redness and irritation.

Cicapair Intensive Soothing Repair Gel Cream is a lightweight gel-cream that hydrates and soothes red, sensitive skin while protecting it from environmental stressors.

Dr. Jart+ also offers various products for different skin concerns.

The Ceramidin collection strengthens the skin barrier with Ceramides, Panthenol, and Glycerin, making skin healthy, hydrated, and glowing.

The Vital Hydra Solution collection hydrates and boosts the skin’s glow with Hyaluronic Acid and PENTAVITIN. Includes a water cream, treatment essence, and face mask.

The Every Sun Day Sunscreen collection protects skin from UV rays while offering skincare benefits.

 

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