PHILIPPINES’ first Olympic Gold medalist Hidilyn Diaz’s challenging but truly meaningful journey to bringing home that coveted gold for the country and how it gave joy and inspiration to the whole nation prompted Jollibee, the country’s leading fast food brand, to sign her up to be part of its growing family.
The fast food brand has done many versions of Kwentong Jollibee for the past six years, but this one that it’s premiering is very special and truly one of a kind. “Ginto” is based on the inspiring true story of strength, heart, and faith of Zamboanga-born weightlifting champion Diaz, whose historic feat in the 2020 Tokyo Olympics gave joy to every Filipino and lifted the nation.
Diaz’s road to gold at the Olympics has been full of ups and downs but what’s incredibly powerful about her story is that it brings the message of not giving up and working hard for dreams, said Francis Flores, JFC Philippines country/regional marketing head and Jollibee Philippines marketing head.
“Aside from being proudly Pinoy, Hidilyn embodies positive values that we at Jollibee also stand for. We are very proud to welcome her to the Jollibee family,” Flores added.
Her story of triumph after all deserves to be told and shared to as many people and will surely resonate to millions of viewers across the globe, according to Flores.
Directed by award-winning filmmaker and resident Kwentong Jollibee director Pepe Diokno, the latest film is centered on how Hidilyn has become a champion and a Filipino icon who proved that hard work and grit pays off.
“People can expect an inspiring story about dealing with defeat, and winning with perseverance,” Diokno said.
“We aim not only to pay tribute to Hidilyn but to continue inspiring Filipinos with her story and how she overcame seemingly insurmountable challenges to achieve her dreams,” Flores noted.
